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Essentials of Marketing- LOOSELEAF, by Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy
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Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.�
Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
- Sales Rank: #109528 in Books
- Published on: 2016-01-13
- Original language: English
- Binding: Loose Leaf
- 784 pages
About the Author
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
Teaches at the Universities of Oregon, Notre Dame, and Michigan State.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Came as a looseleaf. Pages completely mixed up. ...
By Amazon Customer
Came as a looseleaf. Pages completely mixed up. I had to go through each page to put it in order and place it in a 3 ring binder. Not what was expected
0 of 1 people found the following review helpful.
I ordered this for my daughter, taking a college ...
By GG Gilbert
I ordered this for my daughter, taking a college course and needed this book , a little too expensive but she really needed it.
0 of 0 people found the following review helpful.
Four Stars
By Thang Luong
Does the book (new) come with connect code?
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